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Most consultants advise on your stack. I build in it.

Fractional lifecycle and MarTech for lean teams in healthtech, fintech, and the gig economy: strategy, hands-on platform builds, and team enablement from someone who's actually done the work, not just diagrammed it.

How I got here

I didn’t plan to go independent. When my full-time role at Papa wound down, they didn’t want to lose the expertise. I’d built their lifecycle programs, and someone had to keep maintaining them and building for the new problems that always come up. So they kept me on as a contractor. I still run lifecycle for them today.

Truthfully, I always knew this model worked. I’d spent years on the agency side building alongside freelancers, and two decades inside companies like Earnest, PenFed, and ExpertVoice showed me how much of a full-time role is overhead that never touches the actual work. What companies need is the expertise, not the seat. I just never had the nerve to leap on my own. Getting pushed made the call for me, and with the tools available today, I realized a whole new way of working wasn’t just possible, it was better.

So that’s what LifecycleIQ is. I keep the roster small, usually a couple of core clients plus a short-term advisory engagement or two, and go deep with each: I architect the strategy, build in the platform myself, and train your team to own it after I’m gone. Senior hands, focused engagements, no overhead.

It wasn’t the plan, but here we are. I’m coming up on two years independent, and I haven’t looked back.

Headshot of Seth Longhurst Smiling in Navy Blue Suit Jacket and Black Collarless Shirt

Services & Capabilities

Lifecycle Marketing & Strategy

  • Customer Journey Mapping & Optimization
  • Multi-Channel Marketing Strategy
  • Lifecycle Marketing Program Audits

MarTech & Automation

  • Platform Migration & Optimization (Braze, Customer.io, Iterable, HubSpot, etc.)
  • New Platform Onboarding & Setup
  • Custom Low-Code Automation & Integrations
  • Twilio SMS Account Provisioning & Advanced Setup

Growth Strategy & Operations

  • MarTech Stack Evaluation & Optimization
  • Marketing Operations Improvement
  • Vendor & Agency Vetting and Selection
  • Team Training & Coaching

Get Started

I'm currently at full capacity with embedded fractional consulting engagements—my current work with Papa and Gridwise has my time fully-committed.

However, I have a limited number of openings for clients seeking Platform Migration Guidance or assistance with Agency Partner Vetting & Selection (typically shorter-term, less time-intensive engagements).

If you're interested in working together, please review the options below:

Embedded Fractional Lifecycle Marketing (Waitlist)

Ideal for companies looking for ongoing strategic and operational lifecycle marketing support.

  • Engagements: Typically start at $5,000–$10,000/month
  • Act as your embedded fractional Lifecycle Marketing & MarTech expert
  • End-to-end campaign execution, lifecycle program optimization, and strategy
  • Hands-on implementation and/or coordination of creative and technical resources
  • Flexible, fractional model tailored to your business needs

👉 Currently at capacity.
Join the waitlist today to reserve priority access and be notified as soon as new spots become available.

Join the Waitlist

Platform Migration & Agency Partner Vetting (Limited Availability)

Perfect for companies seeking targeted short-term guidance on platform migrations or assistance vetting and selecting the right agency implementation partner.

  • Engagements: Typically short-term (1–2 months, ~1–2 hrs/week)
  • Senior-level guidance for MarTech platform migrations or transitions
  • Expert assistance identifying, vetting, and selecting the ideal technology or agency partner for your needs
  • Clear, actionable insights to streamline your MarTech journey

👉 Limited spots available.
Let’s discuss your needs and determine if we’re a good match.

See if We're a Match

What Clients & Colleagues Say   

“

Seth consistently delivers beyond expectations. He brings valuable insights, thorough preparation, and genuine care to every project. He’s a true professional who treats everyone with respect and intelligence.

Erni ArmstrongPresident, Freestyle Marketing Group
“

Seth and I worked together for over 2 years at PenFed...I’ve never worked with anyone more dedicated, professional, hardworking, and creative than Seth. I'd confidently trust him with any critical marketing initiative.

Zubair RanaChief Operating Officer, Koons Automotive Group
“

To anyone looking for a lifecycle wizard, Seth is one of the most technical marketers and growth practitioners I know (product teams love him!), with tremendous work ethic, and a great team player. Could not recommend him more highly—grab him before his plate fills up!

Jesse KedyFormer Supervisor & VP of Growth at Papa
“

Anyone that gets to work with Seth and tap into his wealth of knowledge can consider themselves lucky.

Chapin HansenFormer Supervisor & Director of Engagement at Papa

Grow your business

Grow your business

Frequently Asked Questions

What is fractional consulting and how does it work?

Fractional consulting provides your business with senior-level marketing expertise on a flexible, part-time basis—without the cost or commitment of a full-time hire. As your fractional consultant, I become an embedded extension of your team, offering strategic guidance, hands-on implementation, and practical execution. Engagements typically range from ongoing monthly support to targeted short-term projects, allowing you to scale your marketing capabilities efficiently and cost-effectively.

What platforms do you specialize in?

I specialize in a wide range of marketing automation and MarTech platforms, including:

  • Marketing Automation & ESPs: Braze, Customer.io, Iterable, Salesforce Marketing Cloud, HubSpot, Marigold (formerly Selligent Marketing Cloud), Intercom, ActiveCampaign, Adobe Campaign, Marketo, and more.
  • Messaging & Delivery Platforms: Twilio (SMS & SendGrid), Mailgun, Sinch, Sparkpost, Amazon SES, Firebase Cloud Messaging, and Apple Push Notification Service.
  • Analytics & Data Platforms: Mixpanel, Amplitude, Adobe Analytics, Google Analytics, Looker, Tableau, PowerBI.
  • CRM & CMS Platforms: Salesforce Sales Cloud, HubSpot CRM, WordPress, Adobe Experience Manager, Webflow, and others.

My deep technical expertise across these platforms enables me to recommend, implement, and optimize the ideal solutions tailored to your business needs.

How quickly can you start a new engagement?

Currently, I’m at full capacity for embedded fractional consulting engagements. However, I have limited availability for shorter-term engagements focused specifically on platform migrations or agency partner vetting. These targeted engagements can typically begin within 1–2 weeks, depending on your specific needs and my current schedule. For ongoing fractional engagements, please join my waitlist to be notified as soon as new spots become available.

What types of businesses benefit most from LifecycleIQ?

LifecycleIQ is ideal for growth-oriented small to medium-sized businesses (SMBs) that rely heavily on marketing technology and lifecycle marketing to drive customer acquisition, activation, retention, and overall growth. My clients typically operate in industries such as financial services, e-commerce, SaaS, healthcare technology, and consumer goods. They often have lean marketing teams and need senior-level expertise to optimize their customer journeys, streamline marketing operations, and maximize ROI from their MarTech investments.

Do you provide training for our internal teams?

Yes, absolutely. I believe strongly in empowering your internal teams. As part of my fractional consulting engagements, I frequently provide hands-on training, mentorship, and coaching tailored to your team’s specific needs. This ensures your team gains the skills and confidence to effectively manage and optimize your marketing technology platforms and lifecycle marketing programs long after our engagement concludes.